Our Story

Crafting Authentic Flavors Since 2001

Narula Store

About Narula

Founded in 2001, Narula has grown from a small family-owned sweet shop to one of India's most beloved kulfi and sweets brands. Our journey began with a passion for preserving traditional recipes while innovating to meet modern tastes.

What started as a humble shop in Odisha has now expanded to over 5 outlets across 3 states, serving more than 100 varieties of authentic Indian sweets and kulfis. Our commitment to quality, tradition, and innovation has made us a trusted name in Indian desserts.

At Narula, we believe in using only the finest ingredients, following time-honored recipes, and maintaining the highest standards of quality and hygiene. Every product that leaves our kitchen carries with it the legacy of our founders and the promise of an authentic taste experience.

Today, we continue to grow and expand our presence across India, bringing the joy of traditional Indian sweets to more people while staying true to our roots and values.

Our Journey

From a small kulfi shop to a beloved brand

2001

Narula was founded as a small family-owned kulfi shop in Odisha to offer authentic kulfi flavors.

2005

Expanded our product line to include traditional sweets, becoming one of the first in the region to offer authentic indian sweets.

2009

Opened our second outlet and established our first manufacturing unit with modern equipment while preserving traditional methods.

2013

Expanded in modern trade in Odisha, bringing our authentic flavors to new markets.

2017

Opened our third outlet in the heart of bhubaneswar

2020

Expanded beyond Odisha to neighboring states, bringing our authentic flavors to new markets.

Present

Operating 5+ outlets within Odisha and with over 1000 modern trades shop like Reliance Smart and Fresh, and other A category outlets.

Our Mission

At Narula, our mission is to preserve and promote the rich heritage of traditional Indian sweets and desserts while innovating to meet contemporary tastes. We are committed to using only the finest ingredients, following authentic recipes, and maintaining the highest standards of quality and hygiene in everything we create.

We strive to bring joy to our customers through exceptional taste experiences, creating moments of happiness and celebration with every bite. Our goal is to be the most trusted name in Indian sweets and kulfis, known for our authenticity, quality, and customer satisfaction.

Our Vision

We envision Narula as a global ambassador for authentic Indian sweets and desserts, bringing the rich flavors of our culinary heritage to people around the world. We aim to establish Narula as a household name synonymous with quality, tradition, and innovation.

Our vision is to expand our presence across India and beyond, while staying true to our roots and values. We aspire to create a sustainable business that respects our environment, supports our communities, and provides growth opportunities for our team members.

Our Leadership Team

Meet the people behind Narula's success

Founder & CEO

Nitesh Narula

Founder & CEO

Head Chef

Siddharth Narula

CEO

Our Stores

Visit us at our multiple locations across India

Narula Store - Bhubaneswar

Narula 1st Store

Bhubaneswar, Odisha

Narula Store - Cuttack

Narula 2nd Store

Bhubaneswar, Odisha

Narula Store - Puri

Narula Flagship Store

Bhubaneswar, Odisha

Narula Store - Rourkela

Narula Fusion Arena

Bhubaneswar, Odisha

Our Core Values

The principles that guide everything we do

Quality

We never compromise on the quality of our ingredients or our products. We source the finest materials and maintain strict quality control at every step.

Tradition

We honor and preserve traditional recipes and methods, ensuring that authentic flavors are passed down to future generations.

Innovation

While respecting tradition, we continuously innovate to create new flavors, improve processes, and meet evolving customer preferences.

Customer Satisfaction

Our customers are at the heart of everything we do. We strive to exceed expectations and create memorable experiences.